Sahyog Ghar
Product & Service Design
2 Weeks
Project Details
Project Overview
Sahyog Ghar is an initiative aimed at connecting two vulnerable demographics in India: senior citizens living alone and orphaned children graduating from institutional care. Through a user-friendly app platform and other touchpoints, Sahyog Ghar provides affordable residence to one and companionship to the other bridging the generational gap and fostering intergenerational knowledge sharing.
Nature of the Project
Secondary Research
UX/UI Design
Service Design
Project Timeline
Secondary Research - 1 Week
Design Prototyping - 1 Week
Team
Mahir Malde (Project Lead)
The Challenge
Insights gathered from research
For Orphaned Children
Orphaned children face a lack of guidance, mentorship, and life skills training as they transition to adulthood, compounded by financial constraints after leaving orphanages.
For Seniors
Seniors often struggle with isolation and a lack of purpose, with limited opportunities to share their wisdom and contribute meaningfully.
Gap in Intergenerational Knowledge Sharing
A disconnect between seniors and younger generations results in missed opportunities for mutual learning and growth.
Research on existing services in the domain
Insights gathered from research
Opportunity Areas
Insights gathered after analysing the data
orphans live in India which is the highest number of orphans in any country, according to on World Population Review.
people in India over the age of 60, live alone, according to Tribeca Care
For Orphaned Children
Providing mentorship and life skills training for orphaned children offers an opportunity to bridge the gap in guidance and support, empowering them to transition into adulthood while addressing their financial constraints.
For Seniors
Creating avenues for seniors to share their wisdom can foster meaningful intergenerational connections, provide them with a sense of purpose, and promote mutual growth.
Bridging Intergenerational Knowledge Sharing
Research indicates a significant gap in intergenerational knowledge sharing between seniors and younger generations, leading to missed opportunities for learning and growth.
User Research
Stakeholder mapping
User Personas
The Solution
How it works
Matching & Connection
Matching & Connection: Seniors list their homes, interests, and skills on the user-friendly app. Orphanage graduates can browse profiles, seeking compatible matches based on shared interests and academic needs. This fosters companionship, mentorship, and potential knowledge sharing.
Building Relationships
Building Relationships: Once a connection is established, seniors can initiate a chat to get to know each other better. A small fee is then charged, with a portion directly supporting the senior citizen and the rest funding Sahyog Ghar's services.
Engaging Activities
Engaging Activities: We go beyond simply connecting people. Sahyog Ghar provides games, toolkits, and organizes fun events to break the ice and bridge the generational gap, fostering a sense of family and shared experiences.
Active Community
The app features a community section where users can stay engaged, learn about upcoming events (often held in collaboration with orphanages and old-age homes), and connect with others in the Sahyog Ghar network.
Accessibility for All
Accessibility for All: Recognizing that not everyone is comfortable with technology, Sahyog Ghar offers alternative options. Seniors can register through partnered communities or old-age homes, ensuring everyone has the opportunity to participate.
Sahyog Ghar offers a unique solution in India. It promotes intergenerational understanding, provides companionship for those who need it most, and empowers young adults transitioning out of orphanages. It's a win-win for everyone involved!
Project Implementation Timeline
UI Features
Analysis using Service Design Tools
Business Model Canvas
User Journey Map for Senior Citizen
User Journey Map for Children
Revenue Model
Service Map & Revenue Streams
Marketing Strategy
Public Relations
Word-of-mouth
Partner with local senior centers and organizations for outreach programs, educational workshops, orphanages and other communities and give them commissions per sign-up.
Engage social workers and caregivers who support orphanage graduates. They can promote Sahyog Ghar as a resource for daily tasks, budgeting, and connecting with housemates.
Content Marketing
Create blog posts and articles on topics relevant to seniors in shared living: managing daily tasks, fostering connection, accessing resources, healthy living tips.
Partner with senior influencers to promote Sahyog Ghar.
TV and Newspaper ads as a lot of senior people use these mediums
Social Media Marketing
Run targeted ad campaigns on Facebook.
Send WhatsApp forwards messages as a lot of senior citizen use and are comfortable with WhatsApp.
Build an engaged community by sharing uplifting stories and user testimonials.
